Located in the southeast of France along the Mediterranean, Provence is renowned for its gorgeous rows of lavender which bloom from mid-June to mid-August during the warm summer months. The first region to bloom is usually Valensole as the lower altitude means the lavender fields in this area will bloom at the start of the season in the middle of June until early July. Generally, the warmer it is the earlier the lavender blooms with cooler conditions and rain in late spring often delaying the blossoming. After falling in love with the divine fragrance of lavender, the perfume makers of Grasse adopted this alluring flower into their repertoire, with lavender becoming a staple of perfume making from the early 20th century and onwards.