Fragonard Flower of the Year 2024 - Lilas

Fragonard Flower of the Year 2024 - Lilas

About Lilac:

'Lilas' or Lilac is a type of flowering woody plant that is a member of the olive family. These gorgeous flowers bloom in spring in Southeastern Europe and beyond and are notable for their stunning light purple colour but can also come in deeper hues of indigo, white, pink and even yellows. In the  Victorian practice of Floriography or the 'Language of Flowers', Lilacs symbolise youthful innocence and first love... particularity fitting given the softness of the flowers themselves and their gentle aroma.

The scent of Lilac is best described as a delicate powdery floral fragrance that has a sweetness yet green smell.

Behind the Scent:

Aurélien Guichard is a perfumeur from Grasse and comes from a long line of perfumeurs in the region. His parents cultivate roses and jasmine which has given him an intimate knowledge and greater sensitivity to the flowers that are so revered in Grasse.

Lilas - Fragonard Eau de Toilette Olfactory pyramid

Head note: lemon, blackcurrant, linden 

Heart note: hawthorn, heliotrope, clove 

Bottom note: violet, vanilla, musk
As Lilac is a 'silent flower', the scent itself cannot be captured therefore it must be recreated in the lab using memory. Guichard's fondness of the majestic Lilac as well as his fine tuned olfactory senses have allowed him to create a fragrance that highlights the soft beauty of this evasive scent.

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